In the context of Ha Noi’s increasingly upscale real estate market, The Reflection West Lake emerges as an iconic luxury apartment project, distinguished not only by its prime location by West Lake but also by its harmonious blend of sophisticated design, world-class amenities, and a unique living value proposition. Developed by Kusto Home, an internationally renowned brand with extensive experience in the high-end real estate segment, this project transcends mere residential space to become a statement of resort-style living in the heart of the city.

This article will provide an in-depth analysis of the core elements that define the value of The Reflection West Lake, including its strategic location, master planning, architectural design, internal amenities, investment potential, and the project’s impact on the real estate market in the Tay Ho area.

Overview of the project

Basic Information

Project Highlights

The project is located in Tay Ho District – one of Hanoi’s most valuable real estate areas, home to an elite residential community. Its prime location not only offers excellent transportation connectivity but also benefits from the auspicious energy of West Lake and the Red River, creating an ideal living environment according to feng shui principles.

In terms of architecture, the project is designed in a modern, internationally sophisticated style while emphasizing harmony with nature, aligning with sustainable living trends. The intelligent landscape design not only enhances aesthetic appeal but also optimizes microclimate factors, contributing to the physical and mental well-being of residents.

Notably, the project prioritizes privacy and exclusivity, creating a secluded living space tailored for the affluent. The internal amenity system is designed to high-end standards, ensuring a comprehensive, distinctive, and highly personalized living experience..

Location and Regional Connectivity

The Reflection West Lake is situated at Lot D1, Phu Thuong Ward, Tay Ho District, Hanoi – a strategic location at the gateway to the capital. From here, residents can easily and quickly connect to the city center and surrounding areas.

The Reflection West Lake is not only a symbol of modern living but also a convergence of heritage and international trends. The project offers a luxurious Boutique-style living space, seamlessly blending sophisticated architecture with poetic natural surroundings, providing panoramic views encompassing the beauty of Hanoi’s rivers, lakes, and skies.

Development Unit

Kusto Home, the developer of this project, is the real estate arm of Kusto Group, a multi-sector international investment conglomerate headquartered in Singapore. As a major shareholder of Coteccons, Vietnam’s leading construction company, Kusto Home not only ensures superior construction standards but also pioneers the creation of distinctive living spaces.

To meet the growing demand for high-quality real estate, Kusto Home has made a strong mark in Ho Chi Minh City with prestigious projects such as Diamond Island and Urban Green, which have received numerous acclaimed awards. With this project, Kusto Home continues to solidify its pioneering position, delivering a new standard of living that harmoniously combines modern architecture, intelligent landscapes, and exclusive spaces tailored for an elite community.

Premium Amenities

The Reflection West Lake project in Tay Ho not only offers a luxurious living space but also creates a comprehensive ecosystem of amenities designed to meet the needs of professionals and the elite residential community. Adhering to the 5-star standards of the Ascott Group, the project integrates a range of exceptional amenities, from upscale restaurants, rooftop bars, gyms, and spas to various other high-end services, ensuring a complete and fulfilling living experience.

Beyond its prime location in the Vuon Dao area of Tay Ho, The Reflection West Lake stands out with its superior construction quality, meticulous finishing, and stringent safety standards set by Ascott. The open, luxurious, and refined Nordic architectural style, combined with 5-star services, delivers a pinnacle lifestyle that is both modern and elegant.

Amenity System at The Reflection West Lake

✔ Commercial Center – A modern, convenient shopping system within the project.

✔ Retail Shops – Dedicated spaces for commercial services and shopping.

✔ Swimming Pool – Resort-standard pool for relaxation and fitness.

✔ Sports Area – Tennis, basketball, badminton courts, and other sports facilities.

✔ Premium Gym & Spa – State-of-the-art equipment and comprehensive wellness services.

✔ Children’s Playground – Safe space for physical and intellectual development.

✔ Restaurants – Diverse culinary options in an upscale setting.

✔ Internal Walking Paths – Green, relaxing pathways fostering community connection.

✔ Resident Lounge – Elegant, luxurious reception area.

✔ BBQ Area – Open space for intimate family and friend gatherings.

✔ Reading Room – Mini-library for relaxation and knowledge exploration.

✔ Community Room – Venue for events, resident interactions, and cultural activities.

APARTMENT DESIGN AT THE REFLECTION WEST LAKE OF TAY HO

The apartments at The Reflection West Lake are designed based on three core principles: modernity, flexibility, and maximum functionality. As a result, each apartment not only meets the demands of comfortable living but also stands out distinctly compared to other projects in the Tay Ho area.

🔹 Spaces Filled with Natural Light: Each apartment features two loggias, optimizing the intake of natural light and ventilation, which saves energy while creating a fresh and healthy living environment.

🔹 Separate, Highly Functional Kitchen Design: The spacious kitchen has direct access to a loggia, minimizing lingering cooking odors and ensuring the apartment remains well-ventilated.

🔹 Optimized Bedroom Space and Functionality: The square-shaped design facilitates easy furniture arrangement, creating a practical, comfortable, and aesthetically pleasing space.

🔹 Spacious Loggia – Ideal Relaxation Space: The main loggia is generously sized, perfect for planting greenery, creating small landscapes, or setting up a table for enjoying coffee, reading, and soaking in the fresh air.

🌇 Living Amid Nature – Savoring Priceless Moments

The Reflection West Lake offers a green living experience in the heart of the city, where you can enjoy fresh air, watch the West Lake sunset, and take in panoramic views of the capital from above.

The combination of minimalist modern design, premium materials, and refined color palettes creates an internationally luxurious living space. The Reflection West Lake is not just a place to reside but also a symbol of a sophisticated, cozy, and serene lifestyle for your family.

ANALYSIS OF THE REFLECTION WEST LAKE APARTMENT DESIGN

The overall design of The Reflection West Lake is developed to optimize usable space, leveraging its advantageous location and views. With a high ventilation ratio, the apartments are thoughtfully arranged to capture natural light and breezes, enhancing residents’ quality of life.

Functional Layout

• The building structure is organized in a multi-tiered functional model, distributed as follows:
• Basement 1 and 2: Technical areas and parking with a total area of 9,172 m², including two automated parking systems (Basement 1: 725 m², Basement 2: 600 m²).
• Ground Floor: Apartment lobby, hotel lobby, shophouse area, kindergarten, and an 800 m² outdoor parking area.
• Floors 2–3: Commercial service spaces.
• Floor 4: Combination of shared amenities (swimming pool, community room) and 7 apartments.
• Floors 5–17:
• Block C: Hotel area with 14 rooms per floor.
• Block B: Apartments for sale, 9 units per floor.
• Floors 18–20: Hotel area with 24 rooms per floor.
• Floors 21–25: Commercial apartments and penthouses, 6 units per floor..

Design Features

• Expansive Views: Apartments offer panoramic views of Nhật Tân Bridge, the Red River, and Ciputra urban area.
• Primary Wind Direction: Southeast, allowing for natural cooling breezes, reducing the need for air conditioning.
• Apartment Layout: Separate kitchen, two loggias per apartment, ensuring ventilation and enhancing daily convenience.
• Facade: The buildings feature premium Low-E glass systems, providing thermal insulation, noise reduction, and a luxurious aesthetic while maximizing natural light.

Overall, the design of The Reflection West Lake focuses on optimizing living spaces while adhering to high technical standards, catering to clients seeking a modern living environment in the Tay Ho area.

Master Plan Layout

The floor plan of The Reflection West Lake is designed with a modern approach, harmoniously blending aesthetics and functionality. The project aims to provide a unique and distinctive living space that fully meets residents’ daily needs while showcasing a distinct style.

Particularly, feng shui principles are emphasized throughout the design to create a harmonious environment that promotes the health and prosperity of homeowners. The combination of modern architecture and feng shui principles makes the project an ideal choice for those seeking a luxurious, balanced, and vibrant living environment.

Ground Floor Plan at The Reflection West Lake.

Floor Plans for Floors 2 and 3 at The Reflection West Lake.

Floor Plan for Floor 4 at The Reflection West Lake.

Floor Plans for Floors 5 to 24 at The Reflection West Lake.

Penthouse Floor Plan at The Reflection West Lake.

Mezzanine Penthouse Floor Plan at The Reflection West Lake.

Apartment Design

The apartments at The Reflection West Lake are designed based on three core principles: modernity, flexibility, and optimized functionality. With standout features in space and amenities, the apartment designs here offer a distinctive living experience compared to other projects in the area.

Optimized Space and Living Comfort

• Dual Loggia System: Each apartment is equipped with two loggias, ensuring all rooms have access to natural light and ventilation, promoting energy efficiency and a breezy living environment.
• Large, Separate Kitchen: The spacious kitchen is completely separated and directly connected to a loggia, minimizing lingering odors in the main living areas.
• Square-Shaped, Easy-to-Arrange Bedrooms: The minimalist yet efficient design allows homeowners to flexibly arrange furniture in a practical and space-optimized manner.
• Spacious Main Loggia: Beyond serving as an open area, the loggia can be used for planting greenery, creating small landscapes, or setting up a relaxing corner with a tea table, ideal for leisure and entertainment at home.

Connection with Natural Surroundings

Located near West Lake, the apartments maximize their position to offer expansive views while providing a fresh living environment, away from urban noise. From here, residents can enjoy panoramic city views and serene moments by the lake, transforming the living space into a perfect balance between work and relaxation.

Design Orientation and Material Use
The Reflection West Lake pursues a contemporary design style, combining bright color tones, natural materials, and open layouts. This harmony not only makes the apartments modern but also creates a cozy ambiance, suitable for a contemporary lifestyle and the need for resort-like living within the city.

With these features, the design of The Reflection West Lake focuses not only on aesthetics but also on practical living experiences, optimizing functionality and creating sustainable living spaces for residents.

Apartment Floor Plans at The Reflection West Lake Include:

• 1-Bedroom Apartments: 45 m²
• 2-Bedroom Apartments: 65 m² – 78.43 m² – 82.3 m² – 83.7 m²
• 3-Bedroom Apartments: 90 m² – 105.5 m² – 111.1 m² – 118.54 m²

2-Bedroom, 1-Bathroom Apartment with 79m² Area

Evaluation of the 2BR-1 Apartment Design

✅ Advantages:

• Open design that optimizes space, creating a spacious feel.

• Window system that maximizes natural light and ventilation.

• 79m² area suitable for small families.

❌ Disadvantages:

• Only one bathroom, which may cause inconvenience.
• Storage space needs further optimization.

2-Bedroom, 1-Bathroom Apartment with 66m² Area

Evaluation of the 2BR-2 Apartment (66m²)

✅ Advantages:

• Reasonable design, spacious common living space.

• Bedroom has windows, ensuring natural light.

• Kitchen adjacent to living room, optimizing space.

❌ Disadvantages:

• Only 1 bathroom, which can be inconvenient.

• Limited storage space.

2-Bedroom, 1-Bathroom Apartment with 76m² Area

2-Bedroom, 2-Bathroom Apartment with 90m² Area

Evaluation of 2BR-4 Apartment(90m²)

✅ Advantages:

• Spacious area (90m²), suitable for families with large space demands.

• There are 2 bathrooms, more convenient than the 66m² apartment.

• Large living room with large kitchen and dining table, creating a comfortable common living space.

• The master bedroom has a private bathroom, increasing privacy.

❌ Disadvantages:

• Large area means the price may be higher.

• The layout may not be optimal for storage space.

2-Bedroom, 1-Bathroom Apartment with 75m² Area

2BR-5 apartment review (75m²)

✅ Advantages:

• The area of ​​75m² is relatively spacious for a 2 bedroom apartment.

• Open design, living room, kitchen and dining area are connected, optimizing space.

• The master bedroom is spacious, with comfortable private space.

• The apartment location is quite convenient, easy to access the elevator area and common hallway.

❌ Disadvantages:

• There is only 1 bathroom, which can be inconvenient for large families.

• The kitchen space is near the entrance, which can affect privacy and food odors.

🔹 Summary: Suitable for small families or young people who want a spacious, comfortable living space.

3-Bedroom, 2-Bathroom Apartment with 100m² Area

✅ Advantages:

• Airy design, optimizing natural light and wind.
• Separate kitchen space, minimizing food odors.
• Spacious loggia, making good use of functionality.

⚠ Disadvantages to consider:

• The living room may be a bit limited in area compared to some other designs.
• The space for the entrance to the apartment can be optimized to reduce excess area.

👉 Summary: This is a reasonable, modern and functional design, suitable for the needs of families who need a comfortable living space in the Tay Ho area.

Interior layout of 3 bedroom, 2 bathroom apartment in The Reflection West Lake project.

1-bedroom, 1-bathroom Studio – 57m2.

✅ Advantages:

• Smart design, open space makes the apartment look more spacious.

• Large windows help take advantage of natural light and wind.

• Suitable for young people, singles or couples who need a minimalist living space.

⚠ Disadvantages to consider:

• No completely separate bedroom, which may not be suitable for people who like privacy.

• Small kitchen area may limit cooking many dishes at the same time.

👉 Summary: Studio apartment ST1 – 57m² is a reasonable choice for singles or couples, with an open design, making good use of natural light and optimizing living space.

Interior of 1-bedroom, 1-bathroom studio 

Penthouse 1 – 4 bedrooms 4 bathrooms – 196m2.

✅ Advantages:

• Spacious space, suitable for multi-generational families.

• The bedroom system has its own bathroom, increasing convenience.

• Modern open-plan design, creating a sense of openness and luxury.

• Large balcony and windows, optimizing natural light.

⚠ Disadvantages to consider:

• Large area can cost a lot of maintenance and cleaning costs.

• Stairs between floors can be inconvenient for young children or the elderly.

The Penthouse apartments have extremely luxurious designs.

Market analysis

The data below of Sen Vang data is referenced from batdongsan.com so the data is only relative

SWOT assessment

Strengths

• Possessing a prime location, The Reflection West Lake is embraced by the refreshing atmosphere of West Lake. The project’s location harmonizes modern living with a touch of Hanoi’s classic, elegant charm.
• From this location, residents enjoy easy access to Hanoi’s city center, Noi Bai International Airport, and major arterial roads through Vo Chi Cong Street and Lac Long Quan Street.
• The project is situated near key administrative offices of Tay Ho District, Trinh Cong Son Park, the West Lake Flower Valley, and is adjacent to the Lotte Mall Tay Ho commercial center.
• More than just an enviable location in the Peach Garden area of Tay Ho, The Reflection West Lake showcases top-tier construction quality, meticulous finishing standards, and stringent safety regulations under the prestigious Ascott Group. It features an open, sensual yet sophisticated Nordic architectural style, complemented by 5-star services.

Weaknesses

• The project is located near the approach to Nhat Tan Bridge, which may pose traffic safety risks.
• Au Co Street, the main road leading to the city center, has been under prolonged renovation, causing frequent traffic congestion even outside of peak hours.
• There are few educational institutions in the immediate vicinity.

Opportunities

• Positioned close to major administrative offices, West Lake, Lotte Mall Tây Hồ, and directly opposite Ciputra Urban Area, the project boasts a prime location in Hanoi.
• Surrounded by abundant green spaces and with convenient access between suburban and urban areas, it offers ideal living conditions for working professionals and families alike.

Threats

• Several competing projects in the area, such as Pentstudio West Lake, Udic West Lake, and Sunshine Riverside, have already been completed.
• The project has been developed for some time, and certain design elements may no longer align with current market preferences.

Conclusion

The Reflection West Lake is not merely a luxury apartment project; it is a symbol of sophisticated living in Tây Hồ District. With its strategic location, refined international-standard design, and 5-star amenities, it asserts itself as an ideal residence for the elite.

Backed by reputable developers such as Kusto Home and Coteccons, The Reflection West Lake meets both residential needs and offers sustainable investment opportunities.

Real estate values in Tây Hồ District continue to hold strong appeal, thanks to its natural landscapes, synchronized development planning, and growing demand for high-end properties.

In a market increasingly favoring differentiated products, The Reflection West Lake stands out as not only an ideal living space but also a promising, sustainable investment asset — making it a premier choice for strategic investors and discerning homeowners.

The above is an overview of the article “The Reflection West Lake: A New Standard of Lakeside Luxury in Hanoi” provided by Sen Vàng Group. We hope this information provides investors, developers, and real estate businesses with a broad perspective on the development potential of the property market. For more articles and insights on project development consultancy, please visit our website: senvangdata.com.vn/.

————————–

Sustainability Report Consulting Service: Learn More

Explore more services and resources from Sen Vàng:

Analysis and comparison of the top 3 most luxurious condominium projects in Hanoi

Highlights of the Tay Ho real estate market – February 2025

Key insights into the Tay Ho property market – Early 2025

Consulting Services

Resources

Market Research Reports

————————–

Sen Vàng Real Estate – A reputable and professional real estate development consulting firm in Vietnam.

Website: https://senvanggroup.com/

Website: https://senvangdata.com/

Youtube: https://tinyurl.com/vt82l8j

Hotline: 0948 48 48 59

Join our Investment Community Group: https://zalo.me/g/olgual210

#senvanggroup #senvangrealestate #senvanginvestmentchannel #project_development_consulting #real_estate_market_2023 #project_development #strategic_business_consulting #development_planning #project_marketing_strategy