Located at 699 Lac Long Quan, Tay Ho District, Hanoi, PentStudio is not only a luxury apartment project but also a symbol of modern lifestyle by West Lake. With impressive mezzanine design, international standard management and strategic location connecting the center of the capital, the project promises to bring a luxurious and convenient living experience. This article will analyze the outstanding factors of PentStudio, helping investors and customers have a comprehensive view of the project’s potential.

Project overview

Basic information

Project development unit

Vietnam Construction Investment and Trading Joint Stock Corporation (CTX Holdings) is one of the leading prestigious enterprises in the field of construction and real estate development. Established in 1982, CTX Holdings has affirmed its position through more than 30 years of development with a series of key national projects, typically the National Convention Center, Da Nang International Airport Terminal. In the field of civil construction, the enterprise has made its mark with high-end projects such as PVI Tower building, 5-star Indochina Sapa International Hotel. In addition, CTX Holdings also owns prime land funds in key areas such as Cau Giay, Tay Ho, Hoang Mai, creating a solid foundation for sustainable development in the future.

The Ascott – World-class management and operation unit

The Ascott is the world’s leading hotel serviced apartment manager, a member of CapitaLand Group – one of the largest real estate groups in the Asia-Pacific region. Present in Vietnam since 1994, The Ascott has affirmed its position with three prestigious 5-star hotel brands: Ascott Residence, Somerset and Citadines. Of which, Ascott Residence is the most premium brand, specializing in serving businessmen in the Top 500 leading enterprises in the world, providing a classy accommodation experience with international standards.

Project Highlights

Location and regional links

PentStudio has a prime location, easily connected to the city center and a diverse system of utilities for education, healthcare, and entertainment:

-Convenient regional connections:

+ 2km from Cau Giay district, 1.5km from Tay Ho district, 4km from Hoan Kiem district, 2.5km from Ba Dinh district

+ Near main roads:

• Vo Chi Cong – connecting Noi Bai airport
• Au Co – leading to the center of Tay Ho district
• Lac Long Quan – West Lake coastal road

– Surrounding amenities:

+ Only 500m from West Lake Water Park

+ 800m from West Lake and Red River

+ Within a radius of 200m there are police headquarters, State Treasury, Tax Department, Social Insurance, District Health Station

– Ideal living space:

+ Low population density, providing quiet and airy space

+ Near international schools such as United Nations (Xuan Dieu Street) and Ciputra Urban Area

HIGH-CLASS INTERNAL FACILITIES AT PENTSTUDIO TAY HO

PentStudio offers a high-class utility system, meeting the needs of luxurious and comfortable living for residents:

🔹 2-storey base block:Modern gym, relaxing spa, four-season swimming pool, luxury restaurant, children’s play area, virtual office and hotel-standard laundry service.

Fitness center with many modern equipment for exercise

The indoor swimming pool is one of the impressive highlights of PentStudio West Lake Hanoi

Restaurant with spacious but cozy space

🔹 Sky Garden (16th floor):High-rise green space with relaxing garden, outdoor BBQ and luxury cafe.
🔹 Floor 21:High-class entertainment area with high-class club, rooftop cafe and classy bar.

Service managed by The Ascott – International 5-star standard

✔ Professional hotel services
✔ Managed according to 5-star international standards
✔ Control the number of users, ensure privacy
✔ 24/7 service, absolute security and safety
✔ Room service and assistance on request through reception

PentStudio external facilities

PentStudio is located in prime location right next to West Lake and near Nhat Tan Bridge, providing convenient connections to central and suburban areas of Hanoi.

Strategic Location – Flexible Connection

– 3 minutes Walk to West Lake – enjoy the fresh, airy space.
–10 minutes to Nhat Tan Bridge – the main traffic route connecting the airport and the inner city.
–15 minutes to Hoa Binh Park – an ideal green space to relax.
–20 minutes to Ba Dinh Square – an important administrative and political center.
–20 minutes to Noi Bai International Airport – convenient for work and travel.

Near high-end amenities:

• SOS International Hospital– international standard health care.
• United Nations International School (UNIS)– high-class educational environment.

PentStudio project owns a rare location. Combining the hustle and bustle of the city with the tranquility of nature. With the advantage of being close to West Lake and green parks, residents can enjoy a living environment fresh, relaxing, away from the hustle and bustle of the city but still within easy reach of modern amenities.

Overall design and planning.

Overall building planning

Overall building plan

With the advantage of an impressive height of more than 105m, PentStudio is designed in a modern style combined with Mezzanine, bringing a unique and classy living experience.

All apartments are reasonably arranged, creating a spacious feeling, filled with light. PentStudio pursues a minimalist design philosophy but still ensures maximum comfort for customers.

Two main product types include:

Leaseback Apartment

• Number of apartments: 147 units
• Location: From 5th to 11th floor
• Rental period: 10 years
• Management and operation unit: The Ascott
• Rental income: Share 40% of revenue
• Free policy:
  • Free of all apartment service fees
  • Free of charge for all interior repair and replacement costs for 10 years
• Profit payment method:
  • Profit paid once a year on April 30, after independent audit
  • Auditor: Ernst & Young (E&Y)
• Special benefits:
  • Become a member of The Ascott
  • Enjoy 15 free nights at PentStudio every year

Residence Apartment

• Number of apartments: 174 units
• Location: From 12th to 20th floor (high floor)
• Management and operation unit: The Ascott
• Free policy:
  • 10 years free apartment service fee
  • Use all services provided by The Ascott for the hotel
• Delivery policy:
  • Receive raw handover with discount of 5.5 million VND/m² on the entire usable area
  • Choose from a range of interior packages that operate according to The Ascott’s standards

PENTSTUDIO PROJECT LAYOUT

PentStudio Tay Ho was designed by KAZE (Japan) – a prestigious unit in the real estate field, has won many awards with projects such as MIA Nha Trang Resort and Sailing Club Vietnam. This is one of the world’s leading design companies, bringing classy and different living spaces.

Inspired by the model luxury hotel apartment, KAZE creates the perfect living space with:

• Direct view of West Lake, bringing a classy living experience.
  
• Modern design, high-end interior, optimize usage.
  
• Impressive apartment height 5m, creating an airy and luxurious space.
  
• Flexible area from 75 – 205m², with 1 – 3 bedroom options.
  

Besides the impressive design, PentStudio is also managed and operated by reputable units, ensuring professional service standards, enhancing value and experience for residents. This is the key factor that creates the appeal of this Condotel project.

Spacious lobby with enough space for many people

Professional and luxurious reception desk

Modern elevator lobby of Pentstudio project

Well designed parking garage, ensure airy, safe, and easy to move.

Apartment design analysis

Furniture handover

High quality materials, sophisticated design, this is the ideal choice for those who love styleluxury and optimal usability.

Types of apartments

✔ Advantage:

• Open-plan design creates a sense of spaciousness.
  
• Bedroom has private dressing room, increasing convenience.
  
• View of West Lake and Red River is expensive.
  
• Balcony makes space more airy.
  

✖ Disadvantages:

• Stairs in apartments can be a limitation for older adults.
  
• The downstairs WC has a small area, only suitable for basic needs.
  
• The kitchen and living room areas are adjacent, which can affect the common living space if there is no good exhaust system.
  

Conclude: Apartment A at PentStudio is an ideal choice for young people, businessmen or investors looking for a modern, comfortable living space at a reasonable cost in the Tay Ho area.

✔ Advantage:

• Larger area, more comfortable space than apartment A.
  
• The bedroom has a nice view, well connected to the outside space.
  
• Multi-glass design, taking advantage of natural light.
  
• Two balconies make the space more airy.
  
• The downstairs WC is larger and more convenient to use.
  

✖ Disadvantages:

• Prices may be higher due to large area and low number of apartments.
  
• Stairs in apartments can be a limitation for older adults.
  
• The kitchen and living room space are still adjacent, which may require an effective exhaust system.
  

Apartment B at PentStudio is a suitable choice for customers looking for a more spacious, luxurious and comfortable space. With the advantage of views, natural light and two balconies, this is an apartment worth considering for small families or those who need to live comfortably in the Tay Ho area.

✔ Advantage:

• Large area, spacious space, luxurious design.
  
• Prime view, enjoy both Red River and West Lake.
  
• Garden, many balconies, optimize natural light and wind.
  
• Has office and storage room, increase usability.
  

✖ Disadvantages:

• Only one unit per floor, limited quantity, price may be high.
  
• Stairs in the house, may not be suitable for the elderly or young children.
  

Queen Apartment at PentStudio is the ideal choice for customers who need living space.Upscale, spacious, and private. With beautiful view, garden, flexible functionThis apartment is suitable for small families or successful individuals who want to enjoy a luxurious life on the banks of the Red River.

Apartment structure

🔹 Pentstudio’s apartment structure is suitable for investment and rental needs, especially for young customers and small families.

🔹 However, it is necessary to consider adjusting the ratio of high-end apartments and adding 1-bedroom types to increase diversity and better meet market demand.

Evaluation criteria for type A, B, C apartments according to Sen Vang Group’s criteria

Golden Lotus evaluates apartment criteria based on view factors.

Type A apartments with West Lake view Pentstudio Project

View of Nhat Tan Bridge from the project

Market analysis

The data below Sen Vang data is referenced from batdongsan.com so the data is only relative

Potential for sale

one year

Advantages

✅ Impressive price growth:Within 1 year, the common selling price at PentStudio has increased33,1%, showing strong demand and high return investment potential.

✅ Wide price range, suitable for many segments:Prices range from76.9 – 117.5 million VND/m², giving buyers a wide range of options from mid-range to high-end apartments.

✅ Strong interest in the previous stage:Highest price ever160 million VND/m², showing that there were times when the market was very active, with high demand from investors and real buyers.

✅ High-class location and amenities:PentStudio has the advantage of prime location, luxurious design and professional management services, helping to maintain long-term real estate value.

Disadvantages

⚠ Current price has not exceeded the peak:Despite the good growth, the current price has not yet returned to the previous high, suggesting that the market may be in a correction phase.

⚠ Depends on cash flow and credit policy:If real estate credit tightens or the general market shows signs of slowing down, price growth could be affected.

⚠ Competitive pressure from projects in the same segment:In the context of many high-end projects being launched, PentStudio needs to maintain its differentiation in terms of amenities and services to maintain its advantage.

Conclude 

🔹PentStudio remains a potential option for both investors and home buyers thanks to its prime location, unique design and long-term appreciation potential.

🔹 This is the right time to consider medium and long-term investments, when the market is making a slight correction before continuing the uptrend.

🔹 Buyers need to monitor macro factors such as fiscal policy, new supply and market demand toto make optimal decisions.

5 years

Advantage:

• Price increase sharply 63,1% in 5 years, achieved 83.5 million/m² – highest in history.
  
• Stable growth trend, good profit potential (~12-13%/year).
  
• Wide price range (75 – 110.9 million/m²), suitable for many investment subjects.
  

🔹 Disadvantages:

• Price fluctuations in the period 2020-2021, need to monitor market risks.
  
• Large difference between highest and common price, potential for speculation.
  
• Competing with new projects, need to maintain advantages of amenities & location.

Rental potential

🔹 Advantage:

• Rents increase slightly 1,8% in 1 year, achieved 17.2 million/month.
  
• Stable price range (15 – 25 million/month), little fluctuation.
  

🔹 Disadvantages:

• Current rent is lower 50% compared to the top 34.4 million/month (T2/23).
  
• The upward trend is weak, the profitability from rental is not really attractive.
  
• Competing with many other projects, pressure to maintain high occupancy.
  

🔹 Conclude:
PentStudio rental market is recovering slowly, investors need to consider flexible pricing strategies to optimize profits.

5 years

🔹 Advantage:

• Stable rental price throughout 4 years over at the level 20 million/month.
  
• Popular price range (15 – 25 million/month) shows that the market is less volatile.
  

🔹 Disadvantages:

• Rent reduction 13% compared to the top 23 million/month(Q4/23).
  
• No growth trend, limited rental income potential.
  
• There were unusual fluctuations in Q3/23 but quickly returned to stability.
  

🔹 Conclude:
The rental market remains stable but shows no signs of strong growth. Landlords need to optimize amenities and pricing strategies to attract tenants.

Compare apartment rental prices within 5 km radius (Q4/24)

SWOT Analysis

Conclude

PentStudio Tay Ho is not only a luxury apartment project but also a symbol of modern lifestyle by West Lake. With a unique mezzanine design, international standard management and operation by The Ascott and a prime location with flexible connection to the city center, the project offers a luxurious and convenient living experience.

In addition, PentStudio also possesses attractive investment potential thanks to the pioneering condotel model in Hanoi, leaseback policy with stable profits and a high-class utility system. This is an ideal choice for customers looking for a classy living space or sustainable investment opportunities in the Tay Ho area.

The above is an overview of the article “Experience Urban Elegance at UDIC Westlake – Premium Residences by Hanoi’s Iconic West Lake” provided by Sen Vàng Group. We hope this information provides investors, developers, and real estate businesses with a broad perspective on the development potential of the property market. For more articles and insights on project development consultancy, please visit our website: senvangdata.com.vn/.

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